Random debates have always sparked on whether search engine optimization involves email marketing but have always ended in confusions from both debating sides. To end this for once, maybe the similarities below will act as reference for future debates thereby justifying the probable truth. Even so, the whole truth is that the overall objective for both is their need to attract huge viewership.
In search engine optimization, the focus is on optimizing content for either top search engine rankings or improving traffic to websites whereas email marketing only involves sending, attaching or embedding promotional content to random mail recipients with a view of marketing a product. Whatever the technique, it is obvious the main subject is addressing the needs of the prospective consumer market and in return either the content receives higher search engine rankings, other online users get a whim of what?s happening or prospective buyers finally land on their wish-list fulfillment. As one may filter out, there isn?t any much significant difference exhibited by both.
In various cases, the divide between these two concepts is too thin and even invisible that individuals have usually opted for safer argument of them being similar. A good example is practiced by online content marketers who combine a lot of techniques in varied packages to suit the needs of varied consumers and by so doing, combine elements of search engine optimization together with email marketing. As much as the ability to combine these two concepts is made possible by content marketers, it may be hard for others to master.
Modern technological advances have only reshaped the outlook of content marketing either by fusing email marketing with search engine optimization or introducing new features that phase out email advertising by replacing it with social media marketing. Either way you view this, it is such a sigh of breath for content marketers as they get even more extra platforms to practice their business without having the dilemma of the obsolescence their current work may be subjected to. As an individual, one may decide to classify search engine optimization against email advertising since they may have sufficient reasons to however; with an idea not all ground offers plenty of reasons against the equality of these concepts. in a nutshell, it is believed any argument can emanate from these two concepts against each other but it should only happen in the sense of the impacts contributed by email marketing towards search engine optimization.
It is pretty much difficult to tell the real differences between these two forms of marketing. For one reason or the other, either of them tends to borrow from each other in as far as concepts are concerned. Therefore when you actually manage to use either of them, it becomes a very simple process for you. This is especially so in the event that you are looking to achieve as much success as possible. When you want to make sure that your business online is as successful as you would like it to be, you will have to look into ways of making sure that you do not just make it look great, but you make sure it reaches out to so many people.
Source: http://www.eulergroup.com/search-engine-optimization-vs-email-marketing/
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